“Positive Reactions to the Coronavirus: A Digital Coolhunting Report”

Underlining the purpose moto for this work – “it is also important to see how people, institutions and brands are reacting positively and creatively to the coronavirus” – we have been working around the clock to prepare this research. It is a digital coolhunting report that maps creative signals that respond to this crisis in several categories and the patterns emerging between them. We hope to contribute, and we want this work to be updated in Real Time, as we continue our analysis. So stay safe.

Launched in 19-03-2020.