The team of the Project/Lab in Trends and Culture Management is composed by Integrated/Collaborator Researchers associated with the Center for English Studies at the University of Lisbon, all alumni of the Program in Culture and Communication of FLUL. Researchers/teachers from other FLUL research centers and entities and from other Universities abroad also collaborate occasionally.

In addition to the researchers/teachers, there are also Master’s and PhD students/alumni as guest collaborators. They can (1) participate at the level of curricular units of the Culture and Communication courses associated with the Project, developing conceptual and applied research activities and works at the level of identification and analysis of cultural trends; (2) participate directly by demonstrating interest in the Project, supporting the activities described above and developing strategic research. Participation in the Trends and Culture Management Laboratory is open to all students/alumni in the Culture and Communication Program of FLUL.

Investigadores e Investigadores-Colaboradores: Suzana Cohen (2019-…) (PI); William Afonso Cantú (2019-…) (Co-PI); Nelson Pinheiro Gomes (2019-…);  Ana Marta Flores (2019-…);  Illa Branco (2019-…); Raquel Sodré (2019-…); Filipa Moreira (2020-…); Manuel Pinto Grunfeld (2020-…).

Colaboradores Convidados: Suzana Monteiro Leonardi (2019-…); Sarita Oliveira(2019-…); Clarissa M. A. Lopes (2019-…); Gustavo da Silva (2020-2021, 2023); João Miranda (2023-…).   Jefferson Pereira (2020-2022); Fernanda Rosales (2019-2021); Gonçalo N. Serra (2020-2021); Leonardo Zeitune (2020-2021); João Tojeira (2021-2022).

Suzana Cohen (PI / Coord.)

Suzana Cohen holds a Ph.D. in Culture Studies (Technology Trends /Trend Studies) from the University of Lisbon, a Masters Degree in Linguistics (Online Discourse), and a BA in Communications (Advertising). She is an integrated researcher at the English Studies: Culture (RG 2) group at the University of Lisbon Centre for English Studies (ULICES) as well as a researcher-collaborator at the Trends and Culture Management Lab. She has 10 years of experience as a professor/lecturer in the topics of Trend Studies, Creative Industries, Media Studies/Media in the Online Age and Digital Marketing. She has experience in Marketing, digital communication and trend analysis and has provided services for different industries, such as Automotive, Law, Mining, Food Retail, Fashion, Education, and Startups, among others. Currently, she is an independent consultant and professor, founder of The Sighthound and a senior researcher at Wandering the Future. She is also a speaker at conferences and an author of papers and book chapters on topics related to Trend Studies and Online Communications/ Media in the online age.

William Afonso Cantú (Co-PI / Co-Coord.)

William Afonso Cantú is a professor in higher education, an integrated researcher at the University of Lisbon Centre for English Studies (ULICES) and a collaborator at the Center for Studies in Education and Innovation at the Polytechnic Institute of Leiria (CI&DE). He holds a Postdoctorate in Culture Studies (area of Trend Studies) and a PhD in Culture Studies from the University of Lisbon. He has a master’s degree in Design and Visual Culture and a degree in Design from IADE. He teaches curricular units in the context of Arts, Culture and Trends, has participated in research projects, as well as oriented and participated in juris in his areas of expertise. He is the author of articles and book chapters nationally and internationally in peer-reviewed indexed publications.


Ana Marta Flores

Ana Marta M. Flores is a PhD in journalism, an invited assistant professor at NOVA University Lisbon, and a researcher at ICNOVA/iNOVA Media Lab and Obi.Media – Media Innovation Observatory at the same university. She is also a collaborator of the Trends and Culture Management Lab, at the University of Lisbon (CEAUL). Currently, she is a postdoctoral researcher of MyGender project, at the University of Coimbra, and communication officer of the Digital Culture and Communication section of the European Communication Research and Education Association (ECREA).


Filipa Moreira

Licenciada em Ciências da Cultura, Especialização em Comunicação e Cultura pela Faculdade de Letras da Universidade de Lisboa em 2013, e Mestre em Gestão e Estudos da Cultura – Ramo de Gestão Cultural pelo ISCTE em 2015. Actualmente Doutoranda de Estudos de Cultura da Faculdade de Letras da Universidade de Lisboa e Investigadora do Centro de Estudos Anglísticos da Universidade de Lisboa (CEAUL/ULICES), bem como colaboradora do Laboratório de Gestão de Tendências e da Cultura da Faculdade de Letras da Universidade de Lisboa. Técnica de Produção de Eventos Culturais e Artísticos no Serviço Educativo da
Fundação Calouste Gulbenkian entre 2016 e 2018. Community Manager da Rede de Bolseiros Gulbenkian do Serviço de Bolsas Gulbenkian em 2019. Trabalho de
Secretariado e Assessoria Cultural na David Ferreira, Investidas Editoriais, enquanto Técnica de Produção de Eventos Culturais e Artísticos, fazendo investigação para programas de rádio relacionados com a História da Música Popular Portuguesa. Actualmente a desempenhar funções enquanto Técnica Superior na Faculdade de Belas-Artes da Universidade de Lisboa nos Serviços de Apoio à Investigação da Faculdade.


Illa Branco

Illa Branco is a Senior UX Researcher at 8×8, an American communication technologies company. Her background is in Communications & Advertisement, where she established herself as a Branding Strategist before migrating to UX. Some of her clients are Vodafone, Coca-Cola, Roche, Bradesco, Petrobras, Red Bull, Rock in Rio, Rede Globo, Fidelidade, and others. Because she loves human behaviour, cultures, and innovation, she became a Trend expert focusing on identity issues, arts, social movements, and positive impact. As a researcher, Illa Banco, besides being a Master in Culture and Communication from the University of Lisbon, is part of 3 international research groups around Trend Studies and Speculative Design. She writes articles, teaches, and participates in many initiatives to disseminate information in a friendly and accessible way. After all, if it is not to impact a large portion of the population and make herself understood by the mainstream too, she doesn’t even participate 🙂


Manuel Pinto Grunfeld

Manuel Pinto Grunfeld is a Ph.D. in Culture Studies, a Master in Strategic Communication and Branding, and a Graphic Designer. He is a researcher at the group of English Studies: Culture (RG 2) at the University of Lisbon Centre for English Studies (ULICES/CEAUL) and is part of the Trends and Culture Management Lab team. He works as a design, branding and communication consultant and has multidisciplinary professional and academic experience, participating in and leading projects with public and private entities. His main areas of interest are visual communication, branding, strategic communication, culture, and local identities.


Nelson Pinheiro Gomes

Nelson Pinheiro Gomes is an Assistant Professor in the Area of Literature, Arts and Cultures at the School of Arts and Humanities – University of Lisbon, in charge of directing the Program in Culture and Communication and co-directing the PhD in Culture Studies. Alongside his teaching activity, he has carried out research in the Strategic Management of Culture, specifically in terms of Trend Studies and Cultural Branding, coordinating the Trends and Culture Management Lab.

He holds a PhD and a Post-doctorate in the Culture and Communication Specialty (Trend Studies), both from the University of Lisbon; Master in Culture Sciences – Communication and Culture; MBA in Business Management; Postgraduate and Specialized Courses in European Policies, Economics and Urban Policies, Coolhunting and Innovation Management, Fashion; Degree in History. He is a researcher at the English Studies: Culture (RG 2) group at the University of Lisbon Centre for English Studies (CEAUL), where he coordinated the Project/Consortium Creative Cultures: Cities, Trends, Strategies until 2019. In previous years he was Director of the BA in Culture and Communication Studies, the MA in Culture and Communication and Postgraduate Specializations in the area of Creative Industries and Trend Studies.


Sarita Oliveira

Sarita Oliveira graduated in Business Administration (specialist in Marketing) from Feevale University (2012). Postgraduate degree in Strategy and Contemporary International Relations from the Federal University of Rio Grande do Sul – UFRGS (2016). Master in Creative Industry (Feevale University, 2018). PhD student in Cultural Studies at the University of Lisbon (Portugal), starting in September/2019. Researcher at the Trends and Culture Management Laboratory – Trends and Culture Management Lab at the University of Lisbon. She has been working professionally for 14 years as an International Trade Analyst.
Research areas: Creative Cities, Coolhunting, Foreign Trade, Creative Economy, Entrepreneurship, Culture Studies, Business Management, Trend Studies, Creative Industries, Marketing, International Relations.